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[liberationtech] "Inside the Cave" of Obama's digital strategy

Carolyn Santo cysanto at
Sat Dec 22 13:54:17 PST 2012

Very cool.

Thank you!

Carolyn Santo

On 12/22/2012 11:12 AM, Gregory Foster wrote:
> If you are curious about the state of contemporary technology use in 
> politics, this is a pretty interesting compilation of information put 
> together by a DC-based GOP consultancy in the wake of the latest U.S. 
> Presidential election.  I've uploaded the PDF slidedeck to DropBox to 
> avoid the consultancy's requirement that one share personal 
> information to gain access.
> "Inside the Cave: An In-Depth Look at the Digital, Technology, and 
> Analytics Operations of Obama for America":
> This was posted to the Progressive Exchange mailing list, which is a 
> well-established community of technical and marketing staffers of 
> progressive U.S. nonprofits, advocacy/political orgs, and 
> consultancies.  More often "reluctant techies" than not, this 
> community's members are more interested in achieving their 
> organization's mission than tracking the latest tech trends or 
> engaging in questions about the design of technologies - though they 
> are asked to do that as well.  Lots of big hearts and green fields for 
> competent technical guidance in the non-profit sector.
> gf
>> ________________________________________________________________________
>> Message: 4
>> Date: Fri, 21 Dec 2012 17:57:05
>> From: Colin Delany <cpd at>
>> Subject: check out this great overview of Obama's 2012 digital campaign
>> Hi, Patrick Ruffini and the folks at EngageDC have put together a 
>> terrific 90-plus-page overview slideshow of the Obama digital 
>> operation, with numbers, org charts and excellent quotes from people 
>> involved. Patrick's trying to get his fellow Republicans to realize 
>> what happened to them, but he's done us all a great service by 
>> pulling this together. I plan to steal from it with wild abandon. 
>> Download here:
>> --cpd
>> Colin Delany
>> -- dissecting the craft of digital political advocacy
>> cpd at
>> 202-422-4682
>> @epolitics

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