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[liberationtech] Boston area: Greg McHale of good2gether at the Ethos Roundtable, Tuesday, January 17th, 4:30 pm, Hauser Center, Harvard University, Cambridge, Massachusetts

Deborah Elizabeth Finn deborah_elizabeth_finn at
Tue Jan 10 07:48:00 PST 2012

Dear Liberation Tech Colleagues,

I know that this is short notice, but I thought that you'd want to
know about this Ethos Roundtable session!

(Full information is available at

Tuesday, January 17th, 2011
4:30 - 6:00 pm
Hauser Center for Nonprofit Organizations
Belfer Building
Kennedy School of Government
Harvard University
79 JFK Street
Harvard Square
Cambridge, Massachusetts, USA
Featured guest: Greg McHale, founder of good2gether
Topic: "Using smartphones to bring people and causes together"

Here's a little bit about Greg:


Gregory McHale is both a serial and a social entrepreneur.

In 2002, he founded cMarket (now BiddingForGood), his first ‘social’
venture. BiddingForGood has changed the $18 billion per year nonprofit
auction market by delivering a web-based tool that enables nonprofit
organizations to better manage and market their charity auctions to
their constituencies. Today, BiddingForGood is used by thousands of
nonprofits to raise more money with their charity auctions.

After meeting with hundreds of charitable organizations he became
intrigued with another challenge facing the nonprofit community:
finding a more efficient and effective way to bring people and causes
together. He founded good2gether in 2007 to build web solutions that
efficiently connect nonprofits and supporters. Watching the incredible
proliferation of smartphones – over half of cell phone customers in
the US will have a smartphone in 2012 – and how ‘digital natives’ and
moms – both groups are important supporters of nonprofits – have
become heavy smartphone users, it became clear that a new solution
needed to be built around mobile platforms. The concept is simple –
smartphones can’t just be smart, they need to be good too.


Here's a little bit from Greg about the session:


It began with Do Good Channels – connecting people who care to doing
good in their community. Now it’s time for what’s next.

Over 50% of adult Americans will have a smartphone in 2012. Doing good
needs to go mobile.

We’re going to connect smartphones to nonprofits, volunteering,
events, in-kind donation needs, and more.

Importantly, we’re introducing an amazing way for consumers who care
to connect to businesses that are doing good. From the insurance
agency to the realtor, from the pizza shop to the big box retailer –
you’ll be able to see how businesses are helping to make your
community a better place.

And while using your smartphone to do good, you can take advantage of
a very cool and very powerful rewards program - you’ll accumulate
points and the nonprofits you care about will get the rewards.

One more thing - you’ll be able to do impulse giving in a way you’ve
never imagine.

Doing good will be mobile. Social. Fun. Rewarding. And make an
incredible impact in your community.


Please remember that there's never any need to make a reservation to
attend Ethos Roundtable events. Just come if you can, and feel free to
invite others.

See you on the 17th!

Best regards from Deborah

Deborah Elizabeth Finn
Strategist and Consultant
Technology for the Nonprofit and Philanthropic Sector
Boston, Massachusetts, USA

Email: deborah.elizabeth at
Skype: Deborah909
Twitter: Deborah909
Mobile phone: 1-617-504-8188
Voicemail: 1-617-958-1959

I bring resources and needs together for nonprofits and
philanthropies, mostly through strategic use of information
and communication technologies.

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