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[liberationtech] Marisol Sandoval: From Corporate to Social Media (CAMRI Seminar Feb 4)

Christian Fuchs christian.fuchs at
Tue Jan 27 10:23:38 PST 2015

CAMRI Seminar
Marisol Sandoval
 From Corporate to Social Media: Critical Perspectives on Corporate 
Social Responsibility in Media and Communication Industries
Univ of Westminster
Wed, Feb 4, 2015
Harrow Campus, room A7.1

Launch of the paperback edition of the corresponding book

Registration per e-mail to christian.fuchs at

In this talk, Marisol Sandoval presents her recent book “From Corporate 
to Social Media: Critical Perspectives on Corporate Social 
Responsibility in Media and Communication Industries”, Routledge 2014,

The corporate and the social are crucial themes of our times. In the 
first decade of the twenty-first century, both individual lives and 
society were shaped by capitalist crisis and the rise of social media. 
But what marks the distinctively social character of "social media"? And 
how does it relate to the wider social and economic context of 
contemporary capitalism? The concept of Corporate Social Responsibility 
(CSR) is based on the idea that a socially responsible capitalism is 
possible; this suggests that capitalist media corporations can not only 
enable social interaction and cooperation but also be socially responsible.

This presentation provides a critical and provocative perspective on 
Corporate Social Responsibility (CSR) in media and communication 
industries. It examines both the academic discourse on CSR and actual 
corporate practices in the media sector, offering a double critique that 
reveals contradictions between corporate interests and social 
responsibilities. Marisol Sandoval’s political economic analysis of 
Apple, AT&T, Google, HP, Microsoft, News Corp, The Walt Disney Company 
and Vivendi shows that media and communication in the twenty-first 
century are confronted with fundamental social responsibility challenges.

From software patents and intellectual property rights to privacy on 
the Internet, from working conditions in electronics manufacturing to 
hidden flows of eWaste – Marisol Sandoval’s book encourages the reader 
to explore the multifaceted social (ir)responsibilities that shape 
commercial media landscapes today. It makes a compelling argument for 
thinking beyond the corporate in order to envision and bring about truly 
social media.

Marisol Sandoval is a lecturer at City University London’s Department of 
Culture and Creative Industries. Her research critically deals with 
questions of power, responsibility, commodification, exploitation, 
ideology and resistance in the global culture industries. She is 
co-editor of the collected volumes Internet and Surveillance (2012,, Critique, Social 
Media and the Information Society (2013,, and of the 
tripleC-special issue “Philosophers of the World Unite! Theorising 
Digital Labour and Virtual Work - Definitions, Dimensions and Forms” 
( She is 
co-editor of the open access online journal tripleC: Communication, 
Capitalism & Critique ( Her book From Corporate 
to Social Media? (Routledge, 2014, looks beyond 
common understandings of the term social media by providing a critical 
analysis of corporate social (ir)responsibility in the global media and 
communication industries.

Forthcoming talk (open for registration):

Feb 11: Justin Lewis - Beyond Consumer Capitalism: A Movie Screening and 
Q&A with Justin Lewis 

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