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[liberationtech] Boston event: How nonprofits can use Facebook to broadcast their impact​ (Feb 27th)

Deborah Elizabeth Finn deborah_elizabeth_finn at post.harvard.edu
Fri Jan 20 05:01:56 PST 2017


Dear Liberation Tech Colleagues,

Tech Networks of Boston (TNB) and TNB Labs (TNBL) are pleased to invite you
to a Roundtable session on how nonprofits can use Facebook to broadcast
their impact and engage supporters. Our featured guest will be John Haydon,
the author of “Facebook Marketing for Dummies.”

Here is what John says about this session:

Facebook Live lets any person, brand, or nonprofit live-stream events,
reveals, celebrations, and more. The Humane Society, the White House, the
MET, and many smaller nonprofits are broadcasting news-as-it-happens,
museum tours, and even feeding time for baby raccoons!

Although Facebook Live is simple to use (just tap the live broadcast icon
while publishing an update from your mobile device), many nonprofits are
understandably hesitant about this new form of unscripted content
marketing. This TNB Roundtable session will show you how to get started
with Facebook live, and answer these common questions:

    What are we going to talk about?

    How should we respond to commenters?

    How long should we broadcast?

    Will anybody actually tune-in?

    What should we do with the recording?

Here's a little more about John:

John Haydon helps nonprofits engage more donors and supporters with smarter
communications.  He is a part time marketer and part time human being based
in Cambridge, MA. He specializes in strategic coaching for nonprofits who
want to get more from digital communications and online fundraising.

John has served as a featured speaker at the Nonprofit Technology
Conference, New England Federation of Human Societies, New Media Expo,
BBCon, Social Media 4 Nonprofits, AFP New Jersey, Boys & Girls Clubs, SAWA
and many other conferences.

He is also the author of the 4th edition of “Facebook Marketing For
Dummies.”

Please note:

1) In keeping with the spirit of the TNB Roundtable series, this session
will NOT be a sales pitch for any product or service.  This will be a
professional development opportunity for nonprofit professionals who want
to learn with and from their peers in other organizations.

2) This session is for employees of nonprofit organizations. It is not
designed to meet the needs of vendors, volunteers, students, consultants,
job-seekers, and others.

3) Priority in registration will be given to those who are employed by
nonprofit organizations that hold full membership in the Massachusetts
Nonprofit Network.

4) Participation in this session is free of charge for nonprofit
professionals. However, you must have a confirmed reservation in order to
attend.

5) If this session is booked to capacity by the time you seek to register
for it, please go ahead and put yourself on the waiting list. We have a
good track record of finding seats for nonprofit professionals on the
waiting list.

We hope that you can join us for a vigorous and informative conversation,
in which you will be welcome to share your knowledge and experience with
your peers!

To register, please follow this link:

https://www.eventbrite.com/e/tnb-roundtable-how-nonprofits-can-use-facebook-to-broadcast-their-impact-registration-31288913984

Best regards from Deborah

Deborah Elizabeth Finn  |  Senior Strategist
Tech Networks of Boston
1 Wadleigh Place  | South Boston, MA  02127
Phone: 617.504.8188 | Fax: 888.527.9333
deborah at techboston.com | techboston.com

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