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[liberationtech] Trump used psychometric big data profiling to win voters

Bram Wets bram at privacytraining.org
Wed Jan 25 20:09:37 PST 2017


Hi all,

Did you see this?
Cambridge Analityca analyzes US citizens behavior by looking at their
Facebook activity for psychometric profiling helping Donald Trump to
victory.

A disturbing case of Big Data-driven targeted 'advertising' or 'behavioral change communication'.

See this article:
"Trump Knows You Better Than You Know Yourself"
https://antidotezine.com/2017/01/22/trump-knows-you/

Original German article:
"Ich habe nur gezeigt, dass es die Bombe gibt"
https://www.dasmagazin.ch/2016/12/03/ich-habe-nur-gezeigt-dass-es-die-bombe-gibt/



*Bram Wets*
co-founder
*Privacy Training Center*

www.privacytraining.org <http://www.privacytraining.org>

Unencrypted email can be read by anyone! Talk to me in private using
encryption.
Here's my PGP public key for encrypted email: http://bit.ly/1O6Gpna

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