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PCD 1/27/12, Meredith Ringel Morris, Microsoft Research, What Do People Ask Their Social Networks, and Why?

Terry Winograd winograd at
Wed Jan 25 15:58:28 PST 2012

Stanford Seminar on People, Computers, and Design (CS547: HCI Seminar)

January 27, 2012
12:50-2:00 pm, Gates B01

At the request of the speaker, this talk will NOT be available on
line, except to Stanford students.  Non-SCPD students
who want to view it online will need to view it during the week after
the talk, as it will not be available after that except to registered
SCPD students.
As usual, the in-class presentation is open to everyone.

Meredith Ringel Morris, Microsoft Research

What Do People Ask Their Social Networks, and Why? Exploring the
Complementary Roles of Social Networks and Search Engines..

The Web has become an important information repository; often, it is
the first source a person turns to with an information need. One
common way to search the Web is with a search engine. However, it is
not always easy for people to find what they are looking for with
keyword search, and at times the desired information may not be
readily available online. An alternative, facilitated by the rise of
social media, is to pose a question to one's online social network. In
this talk, I will discuss recent projects at Microsoft Research that
have explored the differences in the types of questions that people
choose to explore via asking their networks versus using search
engines, and comparing the speed, quality, and quantity of answers
discovered using these two methods. I will conclude by discussing the
implications of these findings for next-generation information-seeking
technologies that integrate the benefits of using both search engines
and social networks.


Meredith Ringel Morris is a research scientist in the Adaptive Systems
& Interaction group at Microsoft Research. She is also an affiliate
assistant professor of Computer Science & Engineering at the
University of Washington. Dr. Morris's research area is human-computer
interaction, with a particular emphasis on computer-supported
cooperative work and social computing. She has published numerous
technical articles and patents on multi-user interactive systems, and
recently co-authored the book Collaborative Web Search: Who, What,
Where, When, and Why? (Morgan & Claypool, 2010). Dr. Morris served as
the co-chair of the technical program for CHI 2009, the ACM's premier
conference on the topic of human-computer interaction. She was named
one of 2008's 35 Innovators Under 35 by Technology Review, and one of
2009's 100 Notable Women in Seattle Technology by TechFlash. Dr.
Morris earned a Ph.D. and M.S. in computer science from Stanford
University, and an Sc.B. in computer science from Brown University.

NEXT WEEK: February 3, 2012
Johnny Lee, Google
Interface Technologies That Have Not Yet Left the Lab

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